The exponential success of Chennai Express, which gave
it a turnover of INR 200 crores in a fortnight, can be
credited to the unchallenged marketing brain of SRK.
This part of the book would consider reviewing the success
story in three parts: the pre-release, the release
and the post release. Before getting into the film analysis,
however, it is worth studying the background which
offered support to a concept like Chennai Express.
