Once called the most powerful person in golf, former PGA Tour commissioner Deane Beman transformed a loosely-knit association of tournaments into the envy of the sports world. Discover how Beman survived a coup led by Jack Nicklaus and Arnold Palmer, purchases 415 acres of Florida swampland for $1 and transforms it into one of golf's most famous cathedrals, and orchestrates deals that made the Tour one of the most successful enterprises in sports.
